Pick a vibe. Own the moment.

our purpose

Freedom is a vibe.
We’re here to help you shape how you feel - every day. Whether it’s Focus, Boost, or Max, V&YOU is about owning your mood and living on your terms.

our approach

Designed for Living.
We blend premium ingredients with smart design to create nicotine pouches that fit seamlessly into modern life - clean, discreet, and crafted for choice.

our Products

Tobacco-free. Vibe-heavy.
Our pouches come in bold flavors and balanced strengths, made to match your mood. Available online and in stores across the UK and Europe.